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MD Wins ‘Best Marketed Brand’ Award at Watsons H.W.B. Awards 2012

30th Aug 2012: Melbourne Drugs Pte Ltd has won the ‘BEST MARKETED BRAND’ award during tonight’s Watsons Health, Wellness & Beauty Awards 2012, held at the iconic Alkaff Mansions Ristorante, for excellence in marketing of the brand Organix®. In addition, Organix®’s Cherry Blossom Ginseng Shampoo line was crowned ‘BEST SELLING ORGANIC SHAMPOO’, for topping the scan sales chart in the Jul 2011 - Jun 2012 period.


Cathy Yeap  Micheas Chan

LEFT: Mr Lawrence Lau, Managing Director for Melbourne Drugs Pte Ltd, receiving the award for ‘BEST MARKETED PRODUCT‘ from Ms Cathy Yeap, Managing Director of Watsons Singapore. The award was handed out only to 1 brand for the night, marking a milestone achievement for Melbourne Drugs Pte Ltd, and a testament to the popularity of Organix®. RIGHT: Mr Micheas Chan, Trading & Marketing Director for Watsons Singapore, handing out the ‘BEST SELLING ORGANIC SHAMPOO‘ award to Lawrence Lau


Watsons is Singapore’s No. 1 Health & Beauty Chain Store by sales, and is part of the A.S. Watsons Group, a Hutchison Whampoa Limited company. The A.S. Watsons Group is the world’s leading health and beauty retailer, operating more than 10,000 retail stores worldwide. In Singapore, Watsons has over 100 outlets, retailing the full gamet of health and beauty products, perfumeries and cosmetics, and various foods and confectionaries.

Organix®, from Vogue International, based in Florida, USA, is amongst the most successful haircare brand in the North American market over the past 5 years, rocketing to a Top 10 sales ranking in the latest A.C. Nielson report, an impressive feat within a short time in a highly competitive and fragmented market. It is a hugely popular haircare brand today enjoying one of the widest distribution, across all major retailers, in North America. In Singapore, Organix® is sold in over 10 retailers, with Watsons being its principal retailer carrying the full product range of over 50 SKUs.