MD Secures Exclusive Distributorship of Mane ‘n Tail®

1st June 2013: Singaporeans are set to discover the secret to Longer, Stronger, Fuller, Thicker Hair, with the launch of Mane ‘n Tail® in Guardian Health & Beauty outlets island-wide from June 2013!

An Iconic Brand Brought To Vibrant Life In Singapore

Melbourne Drugs Pte Ltd has been appointed the exclusive marketing agent for Mane ‘n Tail in Singapore, bringing the cult-favourite brand to our local shores, supported by a comprehensive marketing campaign pillared by strong visual identity (Visit the Singapore website) and social media engagement (Visit the Singapore Facebook Fanpage)The visual identity is communicated via striking images of models sporting various hair art that represent each of the major product lines. The iconic images builds on the ‘cult-like’ status of the brand that has garnered a vocal and global community of fans over the years.

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A Unique and Celebrated Brand Heritage

The Original formula Mane ‘n Tail® Shampoo and Conditioner have been a best kept secret for beauty aficionados everywhere. The products reached iconic status some 20 years ago when the equestrian audience started using the shampoo and conditioner that they used on their horses, on themselves! “They told their friends, and then the word spread like wildfire,” says Mr. Devon B. Katzev, President of Straight Arrow Products, Inc, the makers of Mane ‘n Tail®.

Mane ‘n Tail® was born when Mr. Katzev’s parents created the shampoo and conditioner formulas on their Katzev family horse farm in New Jersey, USA, that specifically targeted show horses with long flowing manes and tails. The formulas were outstanding and soon the line took off with the equestrian folks, but with one very important twist—the horse to human factor. Soon, the secret was out, consumers everywhere were reaping the benefits that were so coveted by the horse-owners ‘in-the-know’. The silky smooth shampoo formula contains high lathering and ultra-cleansing agents that are fortified with moisturizers and emollients to help leave hair soft and ultra clean. Follow up with the conditioner that helps nourish and aid healthy hair growth, leaving hair looking lustrous and silky. These micro-enriched protein formulas help to prevent hair breakage and repair split ends, achieving the goal of longer, stronger, fuller hair…the results are unbelievable! There has always been a persistent underground rumour that Mane ‘n Tail accelerates hair growth and numerous testimonials from online users pay tribute to its reputation as the quintessential “Long Hair Shampoo” (Visit this small collection of video testimonials from genuine users)

Exclusively In Guardian Health & Beauty Outlets Island-Wide

In Singapore, Guardian Health & Beauty will be the exclusive retailer of the Mane ‘n Tail brand. Look out for this attractive topshelf display during launch across more than 60 outlets island-wide!

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