MD Wins 'Best Strategic Launch - Beauty & Personal Care Brand' @ Guardian's Health & Beauty Awards 2015

13th May 2015: Melbourne Drugs Pte Ltd was presented with a special award during Guardian's Health & Beauty Awards 2015 for 'Best Strategic Launch - Beauty & Personal Care Brand' in recognition of its efforts in the launch of Mane 'n Tail® back in 2014. Mane 'n Tail®'s haircare products are some of the best-selling haircare lines in Guardians' portfolio today, and the brand owes much of its success to the effective planning, communication and implementation of a comprehensive marketing mix that includes social media outreach, public relations, traditional advertisements, and impactful merchandising. The brand's key visuals sets it apart from other brands with a quirky but highly likeable brand identity:

MNT Brand Imagery

 

Accepting the award from Sarah Boyd, CEO of Guardian Health & Beauty Singapore, is Mr Lawrence Lau, Managing Director of Melbourne Drugs Pte Ltd:

GuardianHBA2015 1200pxH  

And here's a closer look at the award with our hero product accompanying:

Guardian HBA 2015 Award Plague for Best Strategic Launch