Company Awards

13th May 2015: Melbourne Drugs Pte Ltd was presented with a special award during Guardian's Health & Beauty Awards 2015 for 'Best Strategic Launch - Beauty & Personal Care Brand' in recognition of its efforts in the launch of Mane 'n Tail® back in 2014. Mane 'n Tail®'s haircare products are some of the best-selling haircare lines in Guardians' portfolio today, and the brand owes much of its success to the effective planning, communication and implementation of a comprehensive marketing mix that includes social media outreach, public relations, traditional advertisements, and impactful merchandising. The brand's key visuals sets it apart from other brands with a quirky but highly likeable brand identity:

MNT Brand Imagery

 

Accepting the award from Sarah Boyd, CEO of Guardian Health & Beauty Singapore, is Mr Lawrence Lau, Managing Director of Melbourne Drugs Pte Ltd:

GuardianHBA2015 1200pxH  

And here's a closer look at the award with our hero product accompanying:

Guardian HBA 2015 Award Plague for Best Strategic Launch

20th Sep 2013

Melbourne Drugs Pte Ltd is honoured to receive the “The Highest Award of Distinction for Marketing 2013 - Asia Pacific Region” from Vogue International, for outstanding marketing of Organix® in Singapore. Organix, a Vogue International brand, is one of the fastest growing Top 10 haircare brand within the FDC channels in North America (source: A.C. Nielsen), and has seen strong growth in the Asia Pacific region, with important contributions from various markets such as Australia, South Korea, Philippines, Thailand, Indonesia, Singapore, Malaysia, Hong Kong, and more recently China.

Vogue International affirms the many marketing initiatives that Melbourne Drugs Pte Ltd have put in place over the course of Y2013 that has seen the brand continue its exponential sales growth of more than 30% year-on-year (both in EXW purchases and retail scan sales). These marketing initiatives include the following:

  1. Conducting a high-impact PR campaign that has seen the brand awarded in total 12 beauty awards from top-tier beauty publications such as Singapore Women's Weekly, Cleo, Harper's Bazaar, and Cosmopolitan
  2. Implementing an effective Social Media Engagement Strategy that has seen the brand's Singapore Facebook page grow to over 10,000 fans within a short span of 1 year
  3. Securing highly visible and attractive shelf placements for the brand, with a good mix of island stands and wall columns that elevates the brand image
  4. Placements of educational advertorials to supplement traditional advertising, resulting ina strong brand image that targets the educated consumer

Vogue Marketing Award

[Above: Mr Lawrence Lau, Managing Director of Melbourne Drugs Pte Ltd, receiving the award from Ms Sonya Stoa, International Sales Director of Vogue International]

10th Dec 2012

Melbourne Drugs Pte Ltd is honoured to receive the “Distributor of the Year 2012 - Asia Pacific Region” award from Vogue International, for outstanding distributorship of Organix in Singapore. Organix, a Vogue International brand, is one of the fastest growing Top 10 haircare brand within the FDC channels in North America (source: A.C. Nielsen), and has seen strong growth in the Asia Pacific region, with important contributions from various markets such as Australia, South Korea, Philippines, Thailand, Indonesia, Singapore, Malaysia, Hong Kong, and more recently China.


DOTY2012 Citation

30th Aug 2012: Melbourne Drugs Pte Ltd has won the ‘BEST MARKETED BRAND’ award during tonight’s Watsons Health, Wellness & Beauty Awards 2012, held at the iconic Alkaff Mansions Ristorante, for excellence in marketing of the brand Organix®. In addition, Organix®’s Cherry Blossom Ginseng Shampoo line was crowned ‘BEST SELLING ORGANIC SHAMPOO’, for topping the scan sales chart in the Jul 2011 - Jun 2012 period.

 

Cathy Yeap  Micheas Chan

LEFT: Mr Lawrence Lau, Managing Director for Melbourne Drugs Pte Ltd, receiving the award for ‘BEST MARKETED PRODUCT‘ from Ms Cathy Yeap, Managing Director of Watsons Singapore. The award was handed out only to 1 brand for the night, marking a milestone achievement for Melbourne Drugs Pte Ltd, and a testament to the popularity of Organix®. RIGHT: Mr Micheas Chan, Trading & Marketing Director for Watsons Singapore, handing out the ‘BEST SELLING ORGANIC SHAMPOO‘ award to Lawrence Lau