MD Secures Exclusive Distributorship of Organix®

March 2010: Melbourne Drugs secures exclusive marketing and distribution rights to Organix®, the fastest growing Top 10 hair care brand in the U.S. FDM (Food, Drug, Mass) channels, according to audited A.C. Nielson rankings.

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With a remarkable year-on-year growth of over 20% in sales, Organix also ranks as the #1 brand in the shampoo category in U.S. drugstores (Chain Drug Review, Jan 2010 issue), ahead of global brands such as Pantene, L'Oreal Everpure, Clairol Herbal Essence, and Garnier.

Organix™ is a salon-inspired hair care line that offers over 50 products to effectively cleanse, condition, treat and style all hair types. Organix™ hair care products are designed for the consumer who aspires to make better choices and is more aware of the integrity of ingredients. Organix™ products contain organic active ingredients and are sulfate-free,with natural, delectable scents, and are not tested on animals. Products in the Organix™ collection are available at the world's largest retailers, including Walmart, Walgreens, CVS/Pharmacy and Target.

Organix™ is a brand of Vogue International, one of America's leading manufacturers and distributors of salon-heritage hair care and other personal care products. For over 20 years, Vogue has represented a refreshing and innovative point of difference in a saturated hair care industry. Headquartered in Tampa Bay, Florida, Vogue's products are distributed exclusively to most of the world's largest retailers, primarily through the Food, Drug, and Mass channels of distribution, both throughout the U.S. and globally in 42 countries.

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